About Paula

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Hi, I’m Paula

When I first left my corporate job I had huge dreams of travelling the world, making lots of dollars and running my successful business all from the convenience of a lap top and a wifi connection.


Twelve months into my journey, I found myself struggling to keep up with everything I had to do in business: market myself, make sales and then fulfil the service to ensure I got paid!


Even though I was getting part of my dream and travelling lots, I was constantly tired, frazzled and grumpy with my husband and loved ones. I constantly lay awake at night thinking about all the things I needed to do the next day to ‘keep going’.


I was doing all the strategies the ‘gurus’ told me to do. I was investing in my business, doing the ‘hustle” thing. Why wasn’t it working?


Verging on a burnout, motivation wavering, I was starting to believe that this business stuff was not for me and that I was best to just head back and get a ‘job’.


The thought of going back to a world that I didn’t want to be a part of and giving up the lifestyle I had craved made me feel like I was dying inside. I knew there had to be a better way and I committed to finding ways to make more money and run my business (and lead myself) better than ever.


It wasn’t until I started doing my own inner work, investing in my own development, my mindset, my performance that my experience and feelings towards my business started to shift.


I worked through blocks, beliefs and internal distortions that kept me from the success and results I craved. This helped me to see my world like never before.


I drew on all my experience running multi-million dollar portfolios and consulting into some of Australia’s fastest growth businesses. I brought together the secrets and formulas of some of the most successful people on the planet.


In less than 6 months I went from burn-out queen to building a business that energised me, supported the life goals I had defined for myself and made me happy. And isn’t that why we do anything in the end?


Today I continue building my team and setting the foundations for a scaleable and leveraged business: one that grows without me needing to ‘be there’ all the time.


The real thing you need to know about me is I’m not into cookie cutters. I know you’re interested to know more about me, where as I’m fascinated about YOU and more importantly the uniqueness of you.

I believe there is no one size fits all. In fact if someone tells me I can just fit into a set of steps or tick a series of boxes like everyone else – I run!


I believe in the essence of you and your business. Yes, I have created the Sassy CEO programs to help women transition from burnt out, overwhelmed and stuck IN their business to free, happy and wealthy business owner. Every program I design always has elements of unique magic crafted to help you shine for who you are. That is important to me.


I can’t wait to get to know more about your magic and the intentions you have for the business you have been building…..


PB x


Why I do this…

I started my business with a prime purpose. To support women worldwide to challenge staus quo. To embrace their natural talent + passion and leverage technology to create lives for themselves rich in freedom + choice.

A little bit of love

  • Having both a busy online and offline business I found myself feeling overwhelmed and anxious about how I was going to get everything done. Paula helped to quickly re-focus and get super clear on the real priorities in my business. This helped me see the big picture and I now find it easier to move through my work day-to-day confident that I am working towards what I really want.

    Clare Stephens
    Clare StephensYour Life Through A Lens Photography
  • I love working with Paula! She really gets me and knows exactly when to be supportive and when to push me harder. I have noticed incredible shifts in my business. mindset and life in a very short period of time. Love her work.

    Maja Wolnik
    Maja WolnikMaja Creative | Gorgeous Greetings
  • Within 5 minutes of talking with Paula, she had clarified an idea for me and given it a tangible structure that potentially is worth thousands of dollars.

    Vienda Maria
    Vienda MariaVienda Maria Coaching
  • The most clarity I have had the whole time I have had my biz! I can’t wait to start ticking off my dreams and goals! Your passion and expertise is so clear.

    Chantelle Duffield
    Chantelle DuffieldStudio Expansion
  • When I began with Paula I had a vision, but no plan, structure, systems or approach.  12 months later I have a national business, and a personal brand that is going to change the face of an industry.

    Anna Massie
    Anna MassieThe Corporate Kid
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