Mine Is Bigger Than Yours : A Marketing Observation

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Mine Is Bigger Than Yours : A Marketing Observation

Everywhere you look online, there’s the drive for more. More fans on Facebook. More likes on your Instagram post.
More more more.
I see women in business distressed if they post something that doesn’t get the numbers of likes or shares they hoped for. But what if that one or two people who clicked ‘like’ or took the time to follow were the ones that really needed you today?
What if they were the ones that would buy something from you next because you are exactly what they need?
This week on,e of my gorgeous clients sent me a message, worried about an up coming workshop with low registrations. She asked myself if she should cancel. I couldn’t believe it and asked her ‘WHY’. The secret in every business is to follow through. Commit to the people that did put their hand up to attend — see what happens.
Her results were amazing: a 66% sales conversion in the room and a subsequent 50% in back end sales (and some very happy and grateful new customers).
  • When it comes to your business where could you be getting caught up in the marketing numbers game?
  • How could you be committing and turning up more for the people that do comment/like/share/opt in?

The never-ending debate: Quality vs. Quantity

I’d rather have 10 people follow me who are aligned with my values and who are open to transformation in themselves and in their businesses than 1000 people who are neither here nor there.
Pay attention to the marketing numbers by all means, however, be discerning as at the CEO.
In business, as in writing, the question will always be there: Quality and depth vs quantity and fluff?
Choose wisely.

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